Search Engine Marketing | PPC for accountants
Leverage search engines like Google to do Search Engine Marketing or PPC for Accountants and redirect a chunk of their daily billion user traffic to your business
What Is Search Engine Marketing (PPC) All About?
Search Engine Marketing, commonly known as PPC (Pay-Per-Click), is a form of digital marketing where advertisers pay a fee each time one of their ads is clicked on by a user.
This is a way of buying visits to your site rather than attempting to earn those visits organically.
What you’ll get from using this type of marketing is…
Instant results
Unlike organic search engine optimization, PPC can give you immediate results. Your ads will be displayed to potential clients as soon as your campaign goes live.
Targeted traffic
You can target your ads to specific audiences based on their location, interests, and behaviors, which makes it easier to reach potential clients who are more likely to convert.
Measurable results
With PPC, you can track and measure the effectiveness of your ads and campaigns. This allows you to adjust and optimize your campaigns for better performance.
Cost-savings
You only pay for clicks on your ads, which makes PPC advertising cost-effective. You can also set a budget for your campaigns and have full control over your advertising spend.
Brand exposure
Even if someone doesn't click on your ad, they will still see your brand, which helps increase brand awareness and exposure.
HOW DO WORKS PPC FOR ACCOUNTANTS?
1
Keyword Research
The first step in any PPC campaign is to identify the right keywords that potential clients would use to search for accounting services. We perform a keyword research to determine the relevant search terms and phrases that will trigger your ads.
2
Campaign Set-Up
After identifying the keywords, we’ll set up your PPC campaign. This involves creating ad groups, writing ad copy, and choosing the right targeting options such as location, demographics, and device type.
3
Ad Auction
When someone enters a search query related to your targeted keywords, Google will enter your ad into an auction. The ad auction is a competitive process that determines which ads will appear on the search engine results page (SERP) and in what order.
4
Bid Management
To participate in the ad auction, we’ll need to bid on the keywords you're targeting. The bidding process involves setting a maximum bid for each keyword, and Google will use this information to determine the ad's position.
5
Ad Rank
Ad rank is a measure of the ad's relevance, quality, and bid amount. The higher your ad rank, the higher your ad will appear on the SERP.
6
Ad Performance Tracking
Once we’ve had your ads up and running, it's essential to track their performance. This includes monitoring key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). This information helps us optimize your campaigns for better results.
We understand that each accounting firm is unique, so we take the time to understand your business goals, target audience, and competition, which helps us create a customized PPC strategy that works for accountants like you, and regularly monitor and optimize your campaigns for the best results.
The Types of PPC for accountants We Offer
Search Ads
These are text-based ads that appear at the top of search engine results pages when someone searches for keywords related to your business.
Display Ads
These are visual ads that appear on websites that are part of the Google Display Network. They can include images, videos, or text and can be targeted to specific audiences based on demographics or interests.
Social Media Ads
These are ads that appear on social media platforms like Facebook, Instagram, and LinkedIn. They can be targeted to specific audiences based on interests, behaviors, and demographics.
Retargeting Ads
These are ads that target people who have previously visited your website or engaged with your business. They are a great way to re-engage with potential clients who are already familiar with your brand.
Want To Drive More Traffic To Your Firm Through PPC?
- Step 1: Click on the ‘Give us a call’ button below
- Step 2: Book a time to speak with one of our experts and discuss your needs
- Step 3: We retrieve your business information and deliver a high-quality website for you
Tired of struggling to get traffic to your website or having low conversions from the current traffic you’re getting and want to advertise but have a limited budget?
Our PPC services will help you get the most out of your budget by targeting only the most relevant audiences that are more likely to convert.